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In Web Site Strategy and Planning, Jen Kramer shows that there’s more to building a web site than just implementation. She describes how to create a plan that will ensure the end product meets the client’s needs and is as efficient and scalable as possible. Jen explains how to identify the right technology for the design, whether it is CMS-driven or static, and how to organize content and graphics. She shows how to create a project proposal that includes pricing and milestones that demonstrate to the client that work is being done. She also discusses how to measure the success of the design through analytics and user feedback.

Course Web Site Strategy and Planning Author Jen Kramer SKU ISBN Release Date 2010-02-02 Duration 1.37 hrs / 24 tutorials Work files No Price $ 29.95 Retail price $ 69.95 Language Tags

1. Before We Talk About Colors, Let's Talk About Your Business What is business strategy? 03:02 Interviewing the client 04:36 Who is your target audience? 06:32 Thinking about personas 05:37 How can Web 2.0 support your business strategy? 04:31 How is the web site going to be maintained? 02:38 How will you measure success? 03:00 2. What Technology Is Right for Your Site? Getting specific about technology 03:33 Understanding static web sites vs. CMS-driven web sites 03:35 Comparing CMS software 03:13 Comparing CMS supporting technologies 04:10 Thinking about web hosting and developer web maintenance 06:03 3. Organizing the Project

4. Organizing Content and Graphics What is a site map? 01:55 Redesign: Evaluating ROT on your site 02:42 Starting a content tracking spreadsheet 06:31 Adding keywords and descriptions 06:59 Adding and tracking images and supporting files 06:23 Ending with the home page 02:43 Conclusion Goodbye 01:38