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Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web ReDesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.

Course Web ReDesign: Strategies for Success Author Kelly Goto SKU ISBN Release Date 2006-11-21 Duration 2.33 hrs / 35 tutorials Work files Yes Price $ 49.95 Retail price $ 99.95 Language Tags

1. Introduction Introduction 00:48 What is this title? 03:01 The new web 02:01 2. The Core Process Core process overview 05:42 Core process phase 1: Define the project 02:54 Core process phase 2: Develop the site structure 01:46 Core process phase 3: Design the visual interface 03:15 Core process phase 4: Build and integrate 02:33 Core process phase 5: Launch and beyond 02:31 Core process plus 01:04 An iterative approach 01:57 User-centered design 05:39 3. Strategic Essentials Initiative planner 06:01 Initiative planner case study 02:51 Competitive feature analysis 05:06 Strategic roadmap 03:13 Iterative redesign case study 04:12 4. Communication Building a client survey 10:43 Communication brief 08:25 The art of estimation 07:51

Sample budgeting and pricing 04:49 Scope creep 02:11 Centralizing communication 02:22 The importance of time tracking 02:34 5. Branding User experience and the brand promise 04:21 Aligning brand vision 04:16 6. Understanding Your Audience Three ways of understanding your audience 10:04 7. Usability Testing Usability 101 06:21 Usability planning and recruiting 05:32 Conducting a usability test 07:12 Analysis and implementation 03:44 8. Information Design Information design intensive 06:45 9. Managing Content Identifying the role of content development 04:27 Content development: Workflow overview 06:14 Conclusion Conclusion 01:11