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This QuickStart! Guide to SEO focuses on the skills and information that every web designer and content creator should know about how to use search engines to promote their web sites. Search Engine optimization (SEO) refers to the art and science of getting a Web site to appear prominently in the organic search results of a search engine, when a search is conducted using terms relevant to that web site. It means getting noticed before all your competitors when a search is conducted on a topic related to your site. If helping your customers find your site is important to you, then you need this course.* VTC QuickStart! courses are available only to registered VTC Online University members.

Course QuickStart! - SEO Author James Gonzalez SKU 34016 ISBN Release Date 2009-07-09 Duration 2.00 hrs / 25 tutorials Work files No Price $ 49.95 Retail price $ 99.95 Language Tags SEO, QuickStart

Course Introduction What is Covered Here pt. 1 05:54 What is Covered Here pt. 2 02:05 Introduction to Search Engines Why SEO is Important 02:58 Limitations of SEO 03:52 Crawler-based Search Engines 04:58 Creating Site Maps 02:43 Checking the Status of Your Sites Page Caches & The Google Toolbar 04:33 Page Titles & Page Descriptions 04:57 Page Content 02:59 Every Page a Homepage 04:26 Choosing Target Keywords Finding Keywords 02:27 Using Analytics & Search Tools 04:58 Google’s AdWords Research Tool 05:25 Refining Your Keywords 05:02

Designing Pages Search Engines Like Create Keyword-rich Pages 04:58 Meta-tags / Breadcrumbs / Internal Links 03:59 Common Page Design Mistakes 05:25 Links Why Search Engines Like Links 04:21 Strategies for Improving Links 06:32 Paid Adds & Reciprocal Linking 03:38 New Trends in Web Search Real-time & Vertical Search 06:20 Local & Universal Search 04:41 Wrap Up Disclaimer 01:45 About the Author 01:28