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A Flash-heavy web site can really get viewers' attention, but if the right people can't find the site, it won't make any difference. In Flash CS4 Professional: Building Search Engine Friendly Sites, Todd Perkins dispels the belief that Flash content hampers SEO. He shows how to use HTML, JavaScript, and PHP to optimize applications and incorporate text that is easy for search engines to find and accurately represents a site's Flash content. Exercise files accompany the course.

Course Flash CS4 Professional: Building Search Engine Friendly Sites Author Todd Perkins SKU ISBN Release Date 2009-04-10 Duration 1.25 hrs / 34 tutorials Work files Yes Price $ 49.95 Retail price $ 99.95 Language Tags Flash CS4, Flash, Sites Required software Adobe Flash Professional CS4

1. Introduction to SEO Understanding search engines 01:07 Understanding search engine optimization 02:09 Distinguishing between black hat and white hat SEO 01:34 Knowing Flash's place in SEO 01:16 Understanding SEO resources 01:53 2. Using HTML to Optimize a Site Understanding HTML's place in SEO 00:33 Adding page titles 03:29 Adding descriptions 02:41 Working with headings 03:54 Understanding links 03:44 Emphasizing words 02:46 3. Helping Flash SEO with SWFObject Understanding SWFObject 02:42 Downloading SWFObject 01:54 Using SWFObject 03:44 Adding alternate content 02:36 4. Helping Flash with XML and PHP Understanding the effectiveness of dynamic data 02:23 Setting up a testing server (Mac) 03:39

Setting up a testing server (Windows) 03:26 Using XML in Flash 03:00 Using PHP to output XML as HTML 05:18 5. Using SWFAddress with Flash Understanding SWFAddress 02:06 Downloading SWFAddress 00:46 Using SWFAddress in Flash 07:27 Using SWFAddress in HTML 03:42 6. Working with Progressive Enhancement Understanding progressive enhancement 02:54 Using XML and PHP to create an HTML version of your site 01:59 Using JavaScript to add functionality 02:04 7. Getting Results Knowing what results to expect 02:09 Knowing when to expect results 01:33 Conclusion Goodbye 00:44