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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo Hands-On Workshop. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.

Course Designing a Logo Hands-On Workshop Author Nigel French SKU ISBN Release Date 2008-09-17 Duration 2.57 hrs / 31 tutorials Work files Yes Price $ 29.95 Retail price $ 69.95 Language Tags Illustrator Required software Adobe Illustrator CS5

1. Defining the Parameters of the Job Meeting the client 04:58 What information to include 01:52 Choosing your tools 03:04 2. Type-Only Logos Choosing the right typeface for the message 03:51 Exploring type variables 07:43 Changing one thing 11:40 Tracing hand-drawn type 06:20 3. Type Treatments Exploring type treatments 00:35 Using transparency 11:57 Outlining type 10:39 Creating type around a circle 07:41 Using company initials to create a monogram 11:58 Warping type 04:09 4. Designing a Logo Symbol

Working with abstract imagery 08:30 Working with representational imagery 18:11 Working with clip art 03:46 Using negative space effectively 05:33 Considering trends 02:02 5. Selecting and Preparing the Finished Logo Presenting ideas to the client 04:21 Fine-tuning the selected design 09:31 Preparing print files 02:00 Preparing web files 02:25 Drawing up usage guidelines 03:40 Conclusion Goodbye 00:18