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By 2007, 77% of internet users over the age of 13 -- about 131.3 million people -- will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

Course Building an Online Shopping Cart Author Lawrence Cramer SKU ISBN Release Date 2006-11-14 Duration 4.05 hrs / 48 tutorials Work files No Price $ 59.95 Retail price $ 99.95 Language Tags

2. E-Commerce Basics The elements of e-commerce 06:21 SSL (Secure Sockets Layer) certificate essentials 05:06 Acquiring and installing an SSL certificate 07:00 3. Accepting Payments Online Accepting credit cards online 03:47 Payment methods 05:40 Choosing between a payment gateway and a processor 07:02 Merchant accounts 05:29 4. Static vs. Dynamic Sites ''Static'' e-commerce sites 03:53 Dynamic e-commerce sites 03:06 Static vs. dynamic sites 04:58 Which application language to use 07:40 SQL (Structured Query Language) 03:02 Hosted vs. stand-alone sites 01:19 5. Databases Database overview 07:37 Choosing a database 08:35 6. Security Securing the database 04:56 Securing the website 02:38 7. Shopping Carts Building a custom cart vs. buying off the shelf 01:05 How to choose a shopping cart 06:56 8. Basic Elements of a Shopping Cart E-commerce essentials 01:32 The store and the catalog 04:19 The cart 02:23

Checking out 04:40 Online store administration 03:55 9. Case Study: Using ColdFusion and Cartweaver Setting up the development environment 06:48 Installing the Cartweaver Extension Suite into Dreamweaver 03:18 Setting up the site 04:04 Installing the Cartweaver application into a new site 10:49 Setting up the DSN (Data Source Name) 04:22 Testing the installation 02:30 Code structure 07:35 A word about design 04:37 10. Deploying the Shopping Cart Choosing and preparing the host 04:48 Uploading the site 04:22 Setting up the host DSN 03:17 Testing and troubleshooting 08:00 Setting up the payment gateway or processor 09:08 11. Setting Up the Store Admin walk-through 06:07 Changing the store password 03:25 Global store settings 06:02 Product options 03:08 Categorizing products 04:01 Shipping cost setup 06:30 Adding products 09:59 Customers and orders 06:24 12. Customer Satisfaction Customer service and policies 10:41 Conclusion Goodbye 00:22